Our work leverages our unique blend of keen strategic skills, technical and creative expertise, excellent client service, and a love of creating strategies and assets that transform marketing into an empowering practice for organizations of all sizes and stages. Along the way, we’re building a vibrant community of clients, collaborators, and partners.
Nancy Lord started Asana Consulting in 2014, when she saw an opportunity to start a business that leveraged her entrepreneurial spirit and her 25 years of communications and marketing, innovation, and policy reform working for a diverse portfolio of innovative health organizations.
Since then, we have worked with social impact entrepreneurs and organizations looking for a strategic communications and marketing partner with equal parts expertise and heart.
The principles that guide asana include alignment, flexibility, and intention. Among asana’s multifaceted benefits are: a steady and clear sense of purpose; greater mind-body integration, balance, and flow; and a higher level of internal fortitude and adaptability in the face of the myriad conditions that life presents.
Our name is Asana Consulting because the practice of asana is coded into our story. Our founder Nancy first learned asana in her college years. With continued practice and studying, Nancy has experienced the positive impact of applying asana‘s practice and principles to her health, her mindset, her parenting, her relationships, and her career.
Along the way, Nancy discovered that an asana-informed approach to communications, marketing, and branding creates positive impact for organizations, brands, leaders, and teams, too. When she decided to launch her communications and marketing business, Nancy focused on delivering services and guidance that would connect her clients to the power of communications and marketing by creating unprecedented levels of brand harmony, steadiness, clarity, integration, empowerment, integrity, and resilience in the face of the dynamic conditions and myriad challenges that affect businesses and their brands.
We work with businesses and entrepreneurs who want a communications and marketing partner with equal parts expertise and heart. Our services and support create brand uplift, grow mission impact, and achieve business goals.
We work with a group of professional freelancers and small businesses with the expertise, skills, and values it takes to create excellent results and a positive client experience.
Nancy came to communications and marketing through her work in public health. In 2014 she took an entrepreneurial leap of faith to start Asana Consulting. She's a comms and marketing strategist, branding zealot, and writer who loves books, the outdoors, yoga, and really good coffee.
"My favorite part of my job is being the creator and the leader while doing the work I love in alignment with my values and together with people who inspire me."
Keiron is a project management professional fluent in planning, analysis, and team management. He joined us following his work with Welcoming America (Atlanta), CNET (San Francisco) and others. He loves meeting new people, world-class modern dance, and trying out new restaurants.
"My favorite part of our work is building efficient processes and integrating the wisdom of the team."
Jennifer brings more than 35 years providing financial analysis and benchmarking services, financial systems integration, and infrastructure growth management to private, non-profit, and government organizations. She is the owner of JBA Consulting and loves to restore antiques and is an avid gardener.
“Analysis of a company’s finances tell the real story of change and results, and I love putting the pieces together to measure against varying perspectives.”
Learn about our approach to branding and marketing and how we can help your business tap the power of strategic communications.
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