Our work leverages our unique blend of keen strategic skills, technical and creative expertise, excellent client service, and a love of delivering communications and marketing services and support in a way that empowers each client to authentically and effectively tell their brand’s story like never before.
Nancy Lord started Asana Consulting in 2014, when she saw an opportunity to start a business that leveraged her entrepreneurial spirit and her 20+ years of expertise in communications, policy, and PR gained during her career working with top brands and leading innovators in public health and health care as well as with design agencies, artists, and funders.
Since then, Asana Consulting has worked with a portfolio of inspiring clients on hundreds of projects across industries, sizes, stages, and locations.
Nancy learned that the principles that guide asana include alignment, flexibility, and intention. She experienced first-hand asana’s multifaceted benefits on and off the mat: a steady and clear sense of purpose; greater mind-body integration, balance, and flow; and a higher level of internal fortitude and adaptability in the face of the myriad conditions and challenges that life presents.
Nancy’s yoga practice continued and expanded, leading her to pursue training as a certified teacher for children and adults. That’s when she began to see connections between the practice of asana and her way of practicing and leading communications and marketing. Nancy integrated the principles and practices she had learned as a yoga practitioner and teacher into Asana Consulting’s foundational business practices and services. Her vision was to deliver steadying support and uplifting power for her clients. Her measures of success included clients reporting new levels of brand harmony, communications flow, clarity in messaging, integration across channels, increased confidence among leaders and their teams and stakeholders to authentically and effectively tell their brands’ stories, and a higher client capacity for steadiness, creativity, and resilience in the face of the challenges and conditions.
We connect businesses, organizations, thought leaders, authors, and speakers to the power of communications. Our specialty is communications, branding, marketing, and PR services for social impact brands, delivered with equal parts expertise and heart.
We work with a group of professional freelancers and small businesses with the expertise, skills, and values it takes to create excellent results and a positive client experience.
Nancy is a comms and marketing strategist and storyteller, branding zealot, and writer. Her career has focused on working at the intersection of communications, strategy, and innovation in the name of health and equity. Before launching Asana Consulting, Nancy worked in health policy and communications and launched and led numerous award-winning projects. She's proudly Baltimore-born and based.
"My favorite part of my job is that it connects me to inspiring and smart people with values, talents, and passions that enrich my life and work. I absolutely love that my clients and colleagues are fellow doers, dreamers, changemakers, and entrepreneurs!
Keiron is a project management professional fluent in planning, analysis, and team management. He joined us following his work with Welcoming America (Atlanta), CNET (San Francisco) and others. He loves meeting new people, world-class modern dance, and trying out new restaurants.
"My favorite part of our work is building efficient processes and integrating the wisdom of the team."
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