At Asana Consulting, we empower each client to tell their brand’s story authentically and effectively so they can experience its fullest power and impact. Brand storytelling activates a connection between brands and audiences. Our work is rooted in the belief that at the heart of every social impact brand is a story that the world needs to hear – especially now. Our clients’ brand stories contain the power to inspire and change lives for the better. That’s why it’s our mission to get these stories into the world.
Nancy Lord started Asana Consulting in 2014. By then, Nancy had 20+ years of experience in communications, marketing, community engagement, business development and PR for health organizations, start-ups, nonprofits, and creative agencies. She learned first-hand how hard it was for mission-driven companies and organizations to find marketing partners who understood their unique brand value and shared their values. The high negative costs of not having an aligned and experienced communications and marketing partner on a brand’s team was clear.
When Nancy found herself at an unexpected career crossroads, she opted to lean into her lifelong entrepreneurial spirit (which dated back to her first business venture, powered by her Big Wheel and 4-year-old love of finding, painting, and selling rocks). Everything she had learned in her career and education to date – from communications and marketing, branding, social and behavioral health, social innovation, entrepreneurship and business, vendor relations, strategic partnerships, strengths-based leadership and teams, design thinking, and of course the power of stories to change hearts and minds – came together to form Asana Consulting.
The principles that guide asana include alignment, flexibility, and intention. The practice of asana benefits people on and off the mat: a steady and clear sense of purpose; greater mind-body awareness, connection, balance, and flow; and a higher level of internal fortitude and adaptability in the face of the myriad changes and challenges that come with life.
Nancy pursued training as a certified yoga teacher for children, and then adults. That’s when she began to see connections between the principles and practice of asana and her approach to communications and marketing. The principles and practices that Nancy learned as a yoga practitioner and teacher led to what became Asana Consulting, and are intentionally designed into our business practices, services, and brand experience.
Our clients report new levels of brand harmony, communications flow, messaging clarity, multichannel integration, and storytelling confidence after working with us. They learn how to use their voice to authentically and effectively tell their brands’ stories, and gain a higher capacity for steadiness, creativity, and resilience in the face of the challenges and conditions. That’s what the asana part of Asana Consulting is all about.
Asana Consulting connects social impact brands to the power of communications. We specialize in communications, branding, and marketing services for businesses, organizations, entrepreneurs, thought leaders, authors, and speakers. And we do it with equal parts expertise and heart.
Asana Consulting is company of one business. That means we use freelancers for in-house financial and administrative functions, and draw from a robust network of talented and experienced creative and technical professionals to support our client work.
Nancy has been the founder and leader of Asana Consulting since 2014. She is a comms and marketing strategist and storyteller, branding zealot, and writer. Her career has focused on working at the intersection of communications, strategy, and innovation in the name of equity, health, and prosperity.
"My favorite part of my job is that it connects me to wonderful, smart people with values, talents, and passions that inspire me, teach me, and uplift my life, my work, and the world we all live in. I love my work, and I truly cherish my relationships with this community of clients, collaborators, and colleagues."
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