Our work leverages our unique blend of technical and creative expertise, keen strategic skills, excellent client service, and love of bringing practices and tools to our clients that transform marketing into a source of empowerment for businesses of all sizes and stages. Along the way, we’re building a vibrant community of clients, collaborators, and colleagues.
Nancy Lord started Asana Consulting in 2014, powered by a vision for a way to do the work she loved in alignment with her creative and entrepreneurial nature. Previously, Nancy worked for 25 years in communications and marketing, policy, change management, and business development for a diverse portfolio of organizations, governmental agencies, NGOs, and businesses in the US and abroad with a focus on public health.
Asana is a powerful practice that is coded into the story of Asana Consulting, right down to our name. Asana creates a dedicated space for personal exploration and the union of body, mind, and spirit. Asana is guided by transformative principles such as alignment, flexibility, and intention. Among asana’s many benefits are: a steady and clear sense of purpose; greater mind-body integration, balance, and flow; and a higher level of internal fortitude and adaptability in the face of the myriad conditions that life presents.
The holistic uplift that comes from asana practice is near and dear to the heart of our founder Nancy, who was fortunate to learn asana in a yoga class she took for her required P.E. credit in college. The benefits were immediate and lasting, and she loved learning and honing her practice. From that time on, Nancy has experienced and shared the multifaceted benefits of asana as a yoga practitioner, student, and teacher to children and adults.
Along the way, Nancy also discovered that bringing the principles of asana into her work leading communications, marketing, and branding projects yielded powerful benefits that took hold quickly and lasted over time for both the organizations where she worked and the colleagues she worked with.
We connect you to the full power of branding and marketing by delivering strategies, tools, and support that empower you to market your business your way.
Our clients are businesses and entrepreneurs who want a marketing partner with equal parts expertise and heart.
Our talented team is made up of freelancers and fellow small businesses who bring the expertise, skills, and values our clients need and expect when they work with Asana Consulting. The people who work here are intelligent and experienced professionals who possess top-notch technical and creative skills, a dedication to and track record of top-quality work and client service, and a demonstrated commitment to the values that guide this company.
Nancy came to communications and marketing through her work in public health. In 2014 she took an entrepreneurial leap of faith to start Asana Consulting. She's a comms and marketing strategist, branding zealot, and writer who loves books, the outdoors, yoga, and really good coffee.
"My favorite part of my job is being the creator and the leader while doing the work I love in alignment with my values and together with people who inspire me."
Keiron is a project management professional fluent in planning, analysis, and team management. He joined us following his work with Welcoming America (Atlanta), CNET (San Francisco) and others. He loves meeting new people, world-class modern dance, and trying out new restaurants.
"My favorite part of our work is building efficient processes and integrating the wisdom of the team."
Jennifer brings more than 35 years providing financial analysis and benchmarking services, financial systems integration, and infrastructure growth management to private, non-profit, and government organizations. She is the owner of JBA Consulting and loves to restore antiques and is an avid gardener.
“Analysis of a company’s finances tell the real story of change and results, and I love putting the pieces together to measure against varying perspectives.”
Our unique approach and collection of branding and marketing services allows us to create highly customized strategies and tools that illuminate your brand and uplift your business.
Let's Work Together