Asana Consulting
/ The Client

FORCE: Upsetting Rape Culture

Context

FORCE: Upsetting Rape Culture is an international nonprofit based in Baltimore, Maryland, USA. Founded in 2010 by and for sexual violence survivors, FORCE is an art and activist collective dedicated to constructing a culture of consent, and widely known for creating public art to disrupt rape culture and end sexual violence.

Challenge

FORCE’s new Gather Together collective needed external branding expertise and facilitation to move their in-house branding efforts from ideas into action.

Approach

Use our brand strategy expertise and familiarity with FORCE’s work to generate the exact brand messaging leadership needed to complete the new program’s branding and marketing efforts quickly and help more survivors seeking support.

Solution

We designed and facilitated a brand strategy workshop for the client’s team and synthesized the results into a brand messaging guide, one of the most valuable branding tools we create for our clients.

“I found Nancy to be warm, connected to the topic, and very personally engaged in the work. It would have been hard for our group to do the same depth of work with anyone else.”
Hannah Brancato, Co-Founder, FORCE
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