RCM Strategic Consulting is a Maryland-based and Black-woman-owned community development consulting firm and strategic partner for changemakers ready to step into the work of building equitable and elevated communities.
The company is led by founder and chief strategist Rebecca Murphy who came to us seeking a marketing partner who could take her brand and key marketing channels to the next level.
This client needed strategy consulting, brand content, and an upgrade to her digital marketing system, including a new website, a brand refresh and improved integration for social media and email marketing.
We understood quickly that the brand story for RCM Strategic Consulting called for an interplay of content and design that would capture Rebecca’s deep technical expertise and decades of broad industry experience without dulling the creative expression of her vision, values, voice, and personality.
Another challenge for this project was we needed to run a large team from start to finish to accommodate the requirements of the multichannel scope and fast timeline.
First we provided strategic consulting and brand coaching to identify brand and marketing needs and opportunities.
For the next phase, we assembled a full team (lead strategist, digital marketer, writer, graphic designer, web design/ development partner, and project manager) who worked with the client team to complete all deliverables on time and on budget.
A key to the success of this project was setting very clear collaboration parameters for the Asana Consulting project team early on. With these integrated into the project management plan, both our team and the client’s team benefited from highly productive, focused, and efficient communications and workflows.
We built a collection of improved and integrated brand and marketing assets for RCM Strategic Consulting. These included: a brand messaging guide, website, SEO, email marketing templates, social media assets, and a branded presentation deck.
“Asana Consulting did an extraordinary job in capturing the work, tone, and value-add of RCM Strategic Consulting. We worked hand in hand, as partners. The Asana Consulting team did an amazing job on every aspect of the work, from the narrative copy to the website user experience, artwork, and project management. I also really appreciated how they educated my team on choosing the appropriate search terms and walking me through SEO, and how everything works together to drive site engagement. The result, my website and branding, clearly shows what RCM Strategic Consulting does, and how to engage with us. I couldn’t have asked for a better partner and collaborator. ”
