We love working with entrepreneurs at all stages, including the early business start-up phase. Angela Well-Sims started Durant Bailey Group in 2021 to be the operations and efficiency partner to CEOs and CFOs in the healthcare sector. The company harnesses Angela’s 20+ years of experience as a financial and operational leader in healthcare companies.
Angela came to Asana Consulting to increase brand visibility and effectively connect with her key audiences. She wanted to hone Durant Bailey Group’s brand strategy and develop its start-up brand messaging.
We delivered a combination of strategic consulting and brand coaching services in multiple sessions per month for 10 months.
We worked together to hone her brand messaging, conduct marketing research and planning, and develop marketing strategy. Along the way we advised the client on implementation in support of her business development and sales goals.
“When I engaged with Asana Consulting, I had a skills and business niche, but I didn't know how I wanted it communicated so that I would position my brand to get the right clients. Asana Consulting helped me think those things through so all of my marketing and branding reflects my mission, corporate values, and uses a voice and tone that fits me and my work. Nancy helps bring the information stuck in your head out and helps you develop a framework around how you want your business communicated through your marketing.”
