Rachael Reichenbach (they/them) is a coach, trainer and facilitator in the field of anti-racism. Rachael worked with Nancy for coaching and consulting focused on strategic branding and marketing for their business.
Rachael was in the early start-up phase of their independent consulting business and wanted to up-level key branding attributes like clarity and alignment. Rachael had been refreshing the visual elements of their brand but found themself stuck in the process. Rachael needed help to develop a comprehensive brand strategy that could guide and anchor their current and future branding and marketing efforts. Thanks to a colleague who is also one of our clients, Rachael came our way and we got to work!
Provide one-on-one guidance with a focus on brand strategy and messaging and optimizing the return on Rachael’s investment in a visual brand refresh. Coach and consult through the opportunities and challenges that come in times of transition and new growth, which call for a new brand story.
Over 2 months, we built a comprehensive brand strategy and brand content for Rachael’s business. Our work together focused on strategic brand coaching, brand messaging development, and consulting on the various marketing decisions for the updated brand’s launch.
Rachael gained the brand intelligence needed to communicate their brand’s story and complete the design work on the visual brand assets with their graphic designer.
Rachael then applied their updated, aligned, and clarified brand system to their launch through an updated website, digital, and other marketing materials.
“Asana Consulting is a natural fit for businesses looking for clarity, creativity, confidence, and courage when it comes to their marketing. We covered so many aspects of branding without rushing or urgency or a sense of checking boxes for completion. I loved the deeply personal approach - my brand is my story. Nancy was so encouraging and very skillfully, gently, and wisely helped me to excavate my story. I am in a radically different place in my business, and it feels so good. Thank you.”
